Adrian de Riz
Founder, West meets Battery
Based in Hannover, Germany. Works in English, German and Chinese. Master in Business Analytics, XJTLU Suzhou.
LinkedIn →About
Two markets. One person who has worked in both.
West meets Battery is the consulting practice of Adrian de Riz. Since 2017 it has taken Chinese batteries, equipment and e-mobility products to Europe, and European brands to China.
Why both sides.
Most advisers know one market well. The battery industry needs people who have worked inside both. Adrian studied in China, sold Chinese batteries and equipment into European factories, and ran business development for a Chinese manufacturer from its headquarters in Suzhou. He knows what a European plant manager expects, what a Chinese general manager needs to hear, and how far apart those two things usually are.
Career
The path across the bridge.
- 2017–2019
- Master in Business Analytics, Xi'an Jiaotong-Liverpool University (XJTLU), Suzhou. First consulting projects for German brands entering China and Chinese e-mobility and battery makers entering Europe.
- 2019–2020
- Market entry projects for Chinese LFP cell suppliers in Germany and the full European market entrance of a Chinese industrial equipment manufacturer – strategy, marketing, hiring, incorporation.
- 2022–2023
- DAAD scholarship at Beijing Foreign Studies University. European Representative of a Chinese supplier of prismatic LFP cells, modules and systems.
- 2023–2024
- Business Development Manager at a Chinese industrial CT manufacturer in Suzhou, focused on the European battery manufacturing market.
- 2024–
- General Manager of the manufacturer's European inspection company in Hannover; West meets Battery formalised as the consulting practice for Chinese companies entering Europe.
How we work with you.
Remote from Hannover for research, preparation and coordination; on site in Europe for customer meetings, negotiations, installation and acceptance; in China when the project needs a face in the headquarters.
What we stand for.
Facts before adjectives. Every claim on this site has a project behind it. Both sides are treated as partners, not problems – the differences are real, and our job is to say what to do about them.