Work we have done.

Situation. The subsidiary of a Chinese automation group wanted to know whether, where and with which products to enter Europe before committing a team.

Result. A decision basis for the board, with the segments and countries to start with.

What we did.

• Mapped the target segments and the European competitors already serving them.
• Assessed regulatory and certification requirements per product line.
• Delivered a findings report with a recommended entry sequence.

Situation. A Shenzhen manufacturer needed to understand the European pricing structure and which sales channels would carry its products.

Result. A channel strategy grounded in real buyer feedback, not desk research.

What we did.

• Analysed the pricing structure across distributors, retailers and OEM channels.
• Sampled the product with potential sales channels and collected structured feedback.
• Wrote market research and recommendations on positioning and channel choice.

Situation. A Suzhou equipment maker with strong domestic references had no presence, brand or team in Europe.

Result. A European operation with its own team, brand and pipeline.

What we did.

• Developed the European sales and marketing strategy.
• Designed the website and marketing material for European buyers.
• Supported hiring of the first European staff and the incorporation of the local entity.

Situation. A Beijing cell developer wanted to size the European opportunity for its LFP products and understand the regulatory conditions.

Result. A prioritised list of segments with market size and regulatory conditions.

What we did.

• Identified the application segments with the best market fit.
• Advised on the market regulations that apply to cells and systems in the EU.
• Sized the addressable opportunity per segment.

Situation. An exporter of prismatic LFP cells wanted German customers in maritime applications, a segment with its own certification and buyer culture.

Result. First German customer contacts in the maritime segment.

What we did.

• Identified system integrators and shipyards buying cells and modules.
• Prepared the offer and documentation for German buyers.
• Opened and supported the first customer conversations.

Situation. An e-bike maker needed a European exhibition and marketing strategy and a product that European customers and regulators would accept.

Result. A product and a presence ready for European dealers.

What we did.

• Developed the exhibition and marketing strategy for the European market.
• Adapted the product to local customer taste and regulations.
• Supported the first steps of the dealer network.